My first meeting as a proper MSDM, with my other MSDM’s was interesting in many ways. But of particular interest was a presentation/discussion with Nick Burne, our interim head of e-engagement. He talked through some of the work he and his team have done since he joined the Trust.
The first interesting thing he said was that he is taking a beta approach to improvement, small incremental changes, and live piloting, just like Google does. He talked about how it has become much more acceptable to the public to be offered a chance to watch us try our new ideas out, and join in on testing them and offering feedback.
I’d already heard about the most obvious exaple of this, our use of Googlemaps to locate our properties, with a lot more functionality than our old mapping had, and the possibility of mashing other data in. For example, right now you can link on a link to get a weather report for that property.
But then he talked about smaller usability changes that he’s making to the interface, and particularly the home page. And as he talked i realised that these changes had already been made, and were so subtle I hadn’t noticed them, until there were pointed out. But they really do improve the visitor experience. Putting the logo at the top left, on white (rather than middle left, on a grey background), reducing the number of options in (and relocating, below the logo), the menu bar, making pictures clickable, makeing the “calls to action” more obvious. It has made a huge improvement, with only tiny tweaks.
Then, he asked us about where we saw priorities in the coming year. I made an impassioned plea for Radical Transparency, more for my colleagues hearing than Nick’s. We went on to talk about blogs, and then got more esoteric with a brief chat about Creative Commons, but that was a step too far for my colleagues, I think, and went over their heads.